Automated Abandoned Cart Recovery
Automatically recover lost sales by triggering targeted messages to customers who leave items in their cart.
Klaviyo
AI-first B2C CRM platform for email, SMS, and personalized marketing automation
By Klaviyo, Inc.
Marketing Automation
Email Marketing
SMS Marketing
Marketing Automation
Product Overview
Klaviyo is an AI-first B2C CRM platform designed to unify marketing, analytics, and customer service for e-commerce and direct-to-consumer brands. It enables businesses to leverage data-driven automation, segmentation, and personalized campaigns across email, SMS, WhatsApp, and push notifications to increase customer lifetime value and drive revenue growth.
Klaviyo provides a unified data platform that integrates with over 350 apps, enabling real-time activation of customer data and AI-driven marketing automation. Its autonomous AI agents help create on-brand campaigns, segment customers dynamically, and personalize customer interactions with progressive channels beyond email, including SMS and WhatsApp. The platform also offers built-in service tools like helpdesk and customer agent to turn support moments into sales opportunities, all supported by deep analytics and reporting to optimize marketing performance
Headquarters and Est. In
Boston, United States — Est. 2012
No. of Employees
1001-5000
Customer Demography
Global
Customer Domains
E-commerce
Retail
Health & Wellness
Consumer Goods
Subscription Services
Use Case Deep Dive
Interactive analysis dashboard - explore detailed performance insights for key business scenarios
Dynamic Email Segmentation Based on Real-Time Behavior
Create segments that update automatically with customer activity for targeted messaging.
Personalized Multi-Channel Campaign Automation
Design automated campaigns that deliver personalized messages via email, SMS, and WhatsApp based on customer behavior.
Integration of Customer Support Data into Marketing
Use customer service interactions to enhance marketing personalization and campaigns.
Real-time Analytics and Dashboard Customization
Build live dashboards that provide up-to-date insights into marketing performance.
Consent and Compliance Enforcement Automation
Manage marketing consent automatically to comply with GDPR and CCPA.
Custom API Integration for Data Enrichment
Build custom integrations using Klaviyo API to enrich customer data for marketing.
AI-Powered Campaign Optimization
Leverage AI to generate and optimize marketing campaigns automatically.
Subscription Lifecycle Marketing Automation
Automate marketing for subscription customers with tailored messaging and triggers.
Use Case Details
Integration Details
Feature Details
Key Features
Explore the core capabilities that make Klaviyo stand out.
Real-Time Data Integration
Integrate and sync customer data from over 350 apps in real time.
AI-Powered Campaign Creation
Automate creation of on-brand email and SMS campaigns using AI.
Advanced Segmentation
Build complex customer segments using behavioral and demographic data.
Multichannel Messaging
Deliver personalized messages across email, SMS, WhatsApp, and push notifications.
Customer Journeys and Flows
Automate lifecycle marketing with customizable journeys and trigger-based flows.
Customer Data Platform (CDP)
Unify customer profiles from multiple data sources into a single view.
Built-in Analytics and Reporting
Track campaign performance and customer behavior with detailed analytics.
Consent and Compliance Management
Manage opt-ins, opt-outs, and compliance with data regulations.
Customer Service and Helpdesk Integration
Embed support tools and customer data to enhance service efficiency.
Web Tracking and Behavioral Analytics
Track visitor activity to enhance personalization and targeting.
Template Management and Email Design
Create and manage branded email and SMS templates with drag-and-drop editor.
SMS Marketing and Two-Way Messaging
Send personalized SMS messages and engage in two-way conversations.
Pop-ups and Sign-up Forms
Capture customer information with customizable forms and pop-ups.
A/B Testing
Run experiments to optimize email and SMS campaigns.
Revenue Attribution
Track revenue generated from marketing campaigns and flows.
Automation and Workflows
Create automated workflows for customer engagement and lifecycle management.
Multilingual Support and Localization
Personalize campaigns with language and locale-specific content.
Data Export and API Access
Access and export data using APIs and built-in tools.
Customer Lifecycle Analytics
Analyze customer behavior across the entire lifecycle.
Event-driven Automations
Trigger automations based on custom events and behaviors.
Customer Agent AI
AI-powered customer service agent that handles inquiries autonomously.
Contextual Integrations
Not just "integrates with" – here's the specific value each integration delivers:
Shopify
Delivers: Integration with Shopify e-commerce platform.
WooCommerce
Delivers: Integration with WooCommerce for WordPress stores.
Salesforce
Delivers: CRM integration with Salesforce to synchronize customer data.
Magento
Delivers: Integration with Magento e-commerce platform.
Google Analytics
Delivers: Integrate Google Analytics data for enhanced marketing insights.
Facebook Ads
Delivers: Integration with Facebook Ads for targeted advertising.
Resources
Latest insights, guides, and templates to accelerate your decisions.
Downloads
Klaviyo Product Brochure
Case Studies
How Brand X Increased Revenue by 30% with Klaviyo
Boosting Subscription Sales with Klaviyo
Platform Updates
Klaviyo AI Launch Announcement
Videos
Watch Klaviyo in action.
Klaviyo Overview
Setting up Automated Flows in Klaviyo
Pricing & Plans
Pricing information available upon request. Contact our sales team for custom pricing tailored to your needs.
Frequently Asked Questions
Common questions about Klaviyo:
Klaviyo is used to automate and personalize marketing communications across email, SMS, and other channels for e-commerce and B2C businesses to increase revenue and customer engagement.
Klaviyo integrates with platforms like Shopify, WooCommerce, and Magento to sync real-time customer and order data, enabling automated and targeted marketing based on store activity.
Yes, Klaviyo supports SMS marketing with features for two-way messaging, scheduling, compliance management, and personalized campaign creation.
Klaviyo offers AI-powered agents that help create campaigns, segment customers, and optimize marketing flows to reduce manual work and improve performance.
Klaviyo includes tools to capture and manage customer consent, automate opt-outs, and maintain compliance with GDPR and other privacy regulations.
Implementation Partners
Partners listed for Klaviyo and trusted teams available for implementation support.
No implementation partners are listed for this profile yet.
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